Why building a solid strategic foundation is important
The objective of strategy is to develop a sustainable, competitive advantage that helps your organisation achieve long term prosperity. It goes much deeper than marketing tactics or goal setting. Successful strategy should aim to be;
- Visionary - By looking forward to predict market conditions and future customer needs
- Opportunistic - By assessing internal and external factors to determine where you are most likely to succeed
- Purposeful - By establishing where you are and where you want to go
- Focused - By identifying the breakthrough opportunties that will distinguish you in the market place and give you the best possible returns
How can I help with your strategy
Using my proprietary strategic business framework, I can help uncover a number of important insights about your current situation, potential opportunities and where you can best position for leadership. The strategic process seeks to answer a number of critical questions;
- What defines your identity and where do your key strengths lie
- What is the current state and health of your marketplace
- Where are the gaps in the market / where are your customers are underserved
- What organisational capabilities can best serve particular segments
- Which value discipline will you model your offer around
- Will your value proposition resonate with your target market
The outcome of this process will provide you with a solid strategic foundation - a clear understanding about where you can lead, and therefore where you should focus your business development efforts.
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