https://www.vandergriend.com/news/rss en https://www.vandergriend.com/blog/entry/evidence-based-marketing-has-to-be-the-future https://www.vandergriend.com/blog/entry/evidence-based-marketing-has-to-be-the-future Everyone thinks they're a marketing expert. But opinions rarely align. Instead let numbers guide your decisions.

]]> Fri, 02 Nov 2018 11:04:00 +1100 https://www.vandergriend.com/blog/entry/you-cant-sell-luxury-online https://www.vandergriend.com/blog/entry/you-cant-sell-luxury-online LVMH says NO WAY will it do business with Amazon. Is that the right call? Can you sell luxury online?

]]> Thu, 13 Oct 2016 15:29:00 +1100 https://www.vandergriend.com/blog/entry/how-to-fix-yahoo https://www.vandergriend.com/blog/entry/how-to-fix-yahoo Yahoo! Once a great technology brand, central to everything we did online, is no longer relevant. I offer an alternate view of Yahoo!’s future. It’s not the only possibility, but it’s a compelling one.

]]> Sun, 13 Mar 2016 09:39:00 +1100 https://www.vandergriend.com/blog/entry/10-questions-you-should-expect-your-web-developer-to-ask-you https://www.vandergriend.com/blog/entry/10-questions-you-should-expect-your-web-developer-to-ask-you Sadly, I see a lot of businesses start a website project on impulse.  They chase the lowest cost provider and push for it to be done in the quickest possible time. All in all, there's little thought or consideration for what a website actually means for their business. This approach is short sighted, and generally ends up with mediocre results at best (on many levels).

]]> Mon, 10 Jun 2013 13:22:00 +1000 https://www.vandergriend.com/blog/entry/im-not-smart https://www.vandergriend.com/blog/entry/im-not-smart A friend of mine fessed up the other day and told me she wasn't very smart. I was blown away because she is highly intelligent.  How does our society instil beliefs like these and what can we do about it?

]]> Sun, 09 Jun 2013 12:40:00 +1000 https://www.vandergriend.com/blog/entry/hey-business-owners-you-dont-need-google-facebook-twitter https://www.vandergriend.com/blog/entry/hey-business-owners-you-dont-need-google-facebook-twitter How much effort and energy are we really putting into Search Engine Marketing and Social Media that could otherwise be spent building your business up, in a productive way?

]]> Thu, 08 Nov 2012 19:16:00 +1100 https://www.vandergriend.com/blog/entry/the-web-turns-20-today-should-we-celebrate https://www.vandergriend.com/blog/entry/the-web-turns-20-today-should-we-celebrate On August 6, 1991, the first file was made available on the net by Tim Berners Lee. This is deemed to be the birth of the world wide web.

I love the web. It is a wonderful invention that has forever changed how we communicate and how we interact not just locally, but globally. I’ve listed some of my own experiences of using the web over the years, and why I think my life has become better since the invention of the web.

]]> Sat, 06 Aug 2011 11:14:00 +1000 https://www.vandergriend.com/blog/entry/marketing-information-products-a-case-study https://www.vandergriend.com/blog/entry/marketing-information-products-a-case-study I wanted to understand a little bit better the internet marketing techniques of Eben Pagan, not because I like him, or want to be like him, but because in every story there is something to be learnt and can be applied to our own areas of business.

]]> Fri, 05 Aug 2011 17:14:00 +1000 https://www.vandergriend.com/blog/entry/think-big https://www.vandergriend.com/blog/entry/think-big I occasionally meet resistance with business owners when I challenge them where they want to take their business in 5 to 10 years time. If you want to create a successful business you need to work through this.

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