Communication Design

How your audience views and perceives your website is a big factor in whether or not you are achieving your communication goal.

How well are you communicating?

There are a number of factors that will influence how well you are communicating such as;

  1. Are you conveying the right message
  2. Have you chosen the right medium/channel to get your message to your audience
  3. Was the intended meaning of the message understood
  4. And you want to ensure you get the response you desired

 

Good communication design looks to answer these questions, always with the target market in mind.  Tapping into the psychology of your audience will ultimately determine how you connect with and influence their behaviour.

 

 

How to improve your communication

 

 

Create a Meaningful Message (copywriting)

Website copy is much like any other advertising medium. You have very little time for your sales pitch. You therefore need to ensure you have a direct, and compelling message.  We can assist by either providing an experience copywriter, or conducting a strategic assessment for reshaping your sales pitch.

Visual Impact (graphic design)

Visually we aim to create a style that triggers the right response. We all know that a picture says a thousand words. But what words are your pictures actually speaking? Our design specialists not only have many years of design experience, but they work hand in hand with the communications specialist to ensure that the right meaning is conveyed through your visuals.

Influencing Behaviour (user experience)

Your website interface is integral to how visitors navigate through your site and what information is seen.  Good web design needs time and effort to define site goals and engineer in-page triggers to direct your visitors towards those goals.   Our specialist UX designers can help optimise and drive traffic in an engaging and persuasive manner.

Triggering action (conversion)

If you don't ask, you don't get. It's a simple fact, yet businesses often overlook this sales technique on their website. You need to setup triggers that get your site visitors acting on the information they are seeing. Understanding the principles of persuasion greatly enhances your chances of site conversion.

 

 

 

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