Professional History

2007-2015. Developed a cloud based software platform for business marketing (Smart-e Web). Its point of difference is providing a fully integrated suite of sales and marketing software accessible via a single admin console - no need for 3rd party plugins, mods, or hacks. This platform powered all sites built by Redalto Communications.


2004 - 2015 Started a digital marketing agency, Redalto Communications, offering turn-key web marketing solutions to small and medium size businesses.  Under the banner of Redalto, designed and launched hundreds of SME websites including helping with branding, copywriting, software development, user interface design, and web marketing.


2010 Launch of stand-alone web hosting brand. Homepage Centre - True cloud web hosting for Australian businesses. Highly robust web infrastructure for complex website and database applications.


2002 Customer data integrity project leader. Through shrewd investigative work, uncovered 10’s of thousands of mismanaged customer data, which led to recovery of millions in lost revenue.  My experiences were used to help define improved customer data control and auditing processes.


2001-2003 Became pan-European product manager for broadband telephony, ISDN30, Web Hosting,  Customer Web Portal for Priority Telecom. A European subsidiary of Liberty Media.


1998-2000 Worked for a start-up providing Europe’s first pan-European IP Transit network, was tasked to implement a new sales and billing system, and provide high value sales reports to the CEO.  This become the largest IP Transit provider in Europe and my business systems were used until acquired by Infonet.


1995 - 1997 Originally hired to edit and produce the sales & marketing guide central to the launch of AT&T-Unisource’s flagship product into Europe. I was promoted to sales support and then product management. I assisted with product development of a number of multinational telecom product enhancements, as well as development of various marketing collateral.


From 1991 to 1994 I was studying architecture and working in an architectural practice primarily rolling out new food outlets for Pizza Hut and Kentucky Fried Chicken.



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