My passion is helping businesses grow. I do this by helping companies define their strategic positioning, design brand communication, and advise on marketing tactics.
I have over 20 years experience in business marketing having worked in a variety of roles such as marketing communications, product development, product management, branding, and digital marketing.
From my background, you'll note that my experiences have largely been in technology. Ever since acquiring the Atari game console in the early 80's, I have been a keen participant in every new technology wave. From the micro-computer and desktop publishing, the internet and the world wide web, cloud computing and web apps. I've worked with big companies in the wholesale supply of technology infrastructure, and I've worked with small businesses where technology serves the end-user. I am particularly motivated by innovative use of technology to achieve high impact results to businesses.
I also have an interest in Human Behaviour. It is my belief that by understanding the psychology of the individual, that we can better address unmet needs and create the right experiences for our clients. I believe it is through behavioural insights that I have brought my best ideas to clients.
I am well suited to help launch and grow brands in the digital space, but have extensive industry experience in retail, professional services, telecoms, and high-technology.
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